Custom typeface design
We design a new typeface around your brand and its intended use, from distinctive headlines to readable body copy and interfaces. We agree on the character set, styles and media, develop letterforms and spacing, verify typesetting and deliver working files. This is commissioned design work; the ready-made DDRW Text + Display bundle is a separate shop product.
Who it is for and the tasks we solve
For brands needing their own typography for websites, interfaces, packaging, print and communications, and design teams looking for a coordinated family with editable sources and clear usage guidance.
Distinctive headlines
Display: one upright style for large lettering, covers and packaging, with a Russian and English set of up to 250 glyphs.
Body copy and interfaces
Text: one upright style with up to 350 glyphs, with additional attention to similar-looking characters and readability at agreed small sizes.
A coordinated brand family
Regular, Medium and Bold with the same character set of up to 350 glyphs per weight. We agree whether the family is for headlines or body copy in the brief.
Consistent letterforms across media
We check letterforms and spacing in your specimens, then deliver desktop TTF, web WOFF2, editable UFO sources, a PDF specimen and a CSS example.
What we do and what you receive
- New letterforms for the approved letters, digits and symbols
- One style or Regular, Medium and Bold according to your package
- Adjusted spacing and kerning
- TTF and WOFF2 files for every style
- Editable UFO sources, PDF specimen and supported-character list
- CSS connection example and usage notes
How we work
- 01
Brief and scope
Define brand character, use cases, media, languages, styles, the character list and completion criteria. Confirm the package and start date.
- 02
Design direction
Present two small explorations using key letters. Select one direction and develop it into a full character set.
- 03
Characters and spacing
Draw the agreed glyphs and set widths, spacing and kerning. Complete two consolidated revision rounds within the approved direction.
- 04
Verification and handoff
Check installation, typesetting and web loading. Deliver TTF, WOFF2, UFO, the PDF specimen and usage guidance.
Pricing and timeline
Starting project price
- Budget
- From $2,500
- Delivery timeline
- 6–16 weeks by package
Included in the starting scope
Display — $2,500: one upright style, up to 250 glyphs, usually 6–8 weeks. Text — $4,900: one upright style with up to 350 glyphs, usually 8–12 weeks. Family — $8,900: Regular, Medium and Bold, up to 350 glyphs per weight, usually 12–16 weeks. Each package covers Russian and English uppercase and lowercase letters, digits and agreed symbols. Two early design explorations using key letters, development of one selected direction, and two consolidated revision rounds.
Estimated separately
Logo design, naming, a full visual identity, italics, variable fonts, a second independent family, additional languages, manual hinting of every glyph, live website integration and legal clearance are not included. Scope extensions are agreed separately before additional work begins.
The estimate includes project management, specialist work, testing and handover within the agreed scope.
The starting price applies to the scope described. The final price depends on your task: after our discussion, we agree on the scope, estimate and schedule. The timeline depends on materials, access and stage approvals.
Each package price covers one project for one brand. The timeline starts after the brief, start date and source material are confirmed; waiting for feedback is outside that period. Use of the finished typeface by the brand in its own media is included. License terms, exclusive rights and file distribution are defined in the agreement before work starts.
Questions before we start
How much does custom typeface design cost?
Display is $2,500, Text is $4,900, and the three-weight family is $8,900. These are fixed-scope packages with an agreed character set and two revision rounds. One unit means one selected package for one project, not hours.
How is this different from DDRW Text + Display?
The ready-made bundle already exists: its shop product sells a license to those existing fonts. This service creates new letterforms for your brand. The three-weight family is one coordinated design in Regular, Medium and Bold, not two independent families.
Are Cyrillic and Latin included?
Yes: Russian including Ё/ё, English, uppercase and lowercase letters, digits and agreed punctuation. The complete list is approved before work starts: up to 250 glyphs in Display and up to 350 in Text or each family weight. Other languages are quoted separately.
Which files and usage rights are included?
You receive TTF, WOFF2, editable UFO sources, a PDF specimen and a CSS example. Use by one brand on its own websites, in its apps and in print is included. Any assignment of exclusive rights or permission to resell files requires specific agreement terms.
What do you check before handoff?
Contours, spacing and kerning in agreed specimens, support for the approved character set, installation and file loading on Windows/macOS, and a test web page in current Chrome, Safari and Firefox. Building a complete website and ongoing maintenance are not included.
Let’s discuss your project
Tell us about your product and the outcome you need. We will define the scope, propose an approach and agree on timing and cost.
