Developed by DDRW
MYRU: a commerce and social platform
For MYRU, we connected a marketplace and social network: a product or service offer leads to a participant’s profile, communication and communities. The web product brings a feed, chats, clubs and live streams around one profile; its structure is explained at myru.online/about.
The task
Connect commercial offers, communication and communities so participants can find each other and discuss collaboration in one product.
What we built
One profile for different journeys
We organized a shared participant context: products and services, publications, communication and communities connect through a profile. Sellers can show an offer together with its author; visitors can move from interest in a person or company to discussion.
Marketplace
We made products and services a distinct journey. The public description includes search, filters, favorites, orders and a seller profile: visitors can start with a specific offer, then learn more about the participant.
Feed and publications
We connected listings to the product’s social side. The feed is described as a space for posts, photos and video, following, reactions and discussions — an offer sits alongside its author’s activity rather than as an isolated card.
Continuing a conversation
We provided private and group chats for messages and files. Communication starts from a profile or listing: the subject of interest and the participant remain part of one user journey.
Interest-based clubs
We made communities with shared content and discussions a distinct area. This serves participants who value an ongoing topic-based group rather than only a one-time post or individual contact.
Live streams and collaboration
We connected the social side to live streams and video meetings. The public page describes video, audio, screen sharing and a whiteboard; these tools continue communication between participants and communities.
Clear platform entry points
Public navigation includes the network, live streams, clubs and account sign-in; the interface also identifies the feed, market, chat and profile. The About page explains their relationship, while the attached presentation supplements the project overview.
User journey
- 01
Find a product, service, post or participant.
- 02
Explore the profile and start a chat discussion.
- 03
Join a club, live stream or video meeting on a relevant topic.
The result
MYRU combines commercial offers, participant profiles, a feed, chats, clubs and live streams in one web product. At myru.online/about, you can follow the journey from an offer to a profile and communication, and explore the project’s presentation in the attachment. Public materials show journey structure; private messaging, video calls and orders are evaluated separately during a product demonstration.
Project services
Related articles
Project presentation: preparing the structure and source materialsA mobile app’s first release: what to include at launchRoles and permissions in a customer portal: agreeing on accessWhen a business needs a customer portalNeed a similar product?
Tell us about your task. We will discuss user journeys, integrations and the scope of work, then prepare a proposal.
Discuss a project