Where websites lose inquiries: checking the path to a lead
How to examine entry, offer exploration, the button, submission and inquiry handling: events, comparable metrics and manual checks instead of guesswork.
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A CMS your team can use: from draft to publication
How to organize fields, media, previews and publication checks so editors can update a website through a clear process without losing changes.
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Product variants and extra options: making choices clear
How to separate a product variation from an add-on, show the current price and keep the selection clear from the product page through checkout.
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Client and investor presentations: how the approach changes
One product can be presented through two different stories. We compare client and investor questions, the role of demonstrations, how to present data and what belongs on the closing slide.
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When a website needs a redesign—and when improvements are enough
How to distinguish individual difficulties from structural problems. Diagnosis, three examples and criteria for choosing targeted changes or a new design.
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Mobile app, PWA or responsive website: which should you choose?
We compare three formats by usage frequency, device capabilities and distribution method, and explain which requirements to check before choosing a technology.
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A cosmetics brand website: the Get Beauty case
We examine Get Beauty’s published storefront: photographs, navigation, search and the path to purchase. We distinguish verified implementation from recommendations for new projects.
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How we made DDRW pages appear sooner: before-and-after measurements
A case study of DDRW’s own website: why ready-to-read text remained behind a preloader, what we changed and what the lab measurements actually show.
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Project presentation: preparing the structure and source materials
How to build a story around the audience’s decision, gather verified materials and check a finished presentation for both meetings and independent reading.
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Game prototyping: testing a mechanic before full development
How to pose a testable question, build a short gameplay loop and distinguish a technically functional prototype from an engaging mechanic.
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A mobile app’s first release: what to include at launch
How to choose one complete scenario for an app’s first release, plan for lost connectivity and agree the checks before launch.
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Roles and permissions in a customer portal: agreeing on access
How to describe customer portal permissions: actions, access scope, role changes, exports and testing disputed scenarios.
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